Marketing Plan For An Organization Essay - 1532 Words

Every marketing plan needs to involve some level of marketing research to validate any marketing initiative and to understand what your customers really want. But what are the best research methods to use to suit your specific business needs? Before I start, it should be noted that not all marketing research should only occur in big organisations with significant budgets. There are number of different research methods which small business can use to analyse their market. By keeping your research methods as simple and focused as possible will help you collect, sort and analyse information without getting bogged down or disheartened. Primary Research For the purpose of this blog, I m only going to focus on primary research as I m assuming most people know how to obtain secondary research and information which is readily available from places such as trade unions, libraries, government authorities and departments, e.g. Australian Bureau of Statistics (ABS) The four most common methods used to collect primary data include: Surveys or questionnaires Focus Groups Personal Interviews Observation Surveys Every small business can reap the benefits from using small-scale surveys. SurveyMonkey.com is a smart tool to create and publish custom surveys, allowing the user to view results graphically and in real-time. You should be surveying your customers at least every six months, or perhaps the next you send out an invoice. The cost to sign up is very cheap, so it s worth aShow MoreRelatedMarketing Plan For An Organization1248 Words   |  5 PagesMarketing Plan Marketing play vital role in success of every type of business. 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Being that marketing in the RD petroleum world isn’t done by radio, TV nor newspaper it has to be very noticeable on all job search sites asRead MoreHow Organizations Use Marketing Research to Contribute to the Development of Their Marketing Plans883 Words   |  4 PagesAssignment: Describe how a selected organization uses marketing research to contribute to the development of its marketing plans Primary and secondary research Marketing research informs businesses, helps them make decisions and understand the changing dynamics of its market. To know all of this you need to research your customers, competitors and the overall marketing environment. With that information you can analyze the data and make conclusions to improve the marketing of your products of servicesRead MoreMarketing Strategy : An Organization s Marketing Goals Into A Comprehensive Plan1008 Words   |  5 PagesA marketing strategy combines an organization’s marketing goals into a comprehensive plan. It is drawn from good market research on the right marketing mix to achieve maximum profits for the product or service as well as sustain the business. Of common use is the term â€Å"marketing mix.† It incorporates the four Ps of marketing. These are product, price, promotion and place. When dealing with a service in place of a good, the four are expanded to the seven Ps. The three additions are; people, physicalRead MoreWhy D o Healthcare Practices Need a Marketing Plan?793 Words   |  3 Pagesadvertising and marketing efforts for the coming year is known as a marketing plan. A marketing plan includes a statement of the marketing situation, a discussion of target markets and company positioning and a description of the marketing mix intended for use in reaching marketing goals (entrepreneur.com, 2012). A second definition of a marketing plan is as follows: a plan that describes the activities involved in achieving certain marketing objectives within a given timeframe. A market plan starts offRead MoreMalcolm Baldrige National Quality Program Paper1283 Words   |  6 Pageshave, and shall have, the same validity as my handwritten signature.    Student s  signature (name typed here is equivalent to a signature): Dwayne Wilson Individual Assignment MKT 421 Dwayne Wilson 11/01/2011 Terry Booker Marketing definitions Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007) 1: the act or process